Why SME’s and branded content are a great match.

Content Marketing landscape is hard
Sourcing branded content isn't about finding the ‘me too’ solution it’s become. It’s about finding out what you really want to say, and here’s how. Sourcing generally, by definition, has become box tick city. We want a neat administrable solution for this or a promise for that. But when did your organisation last purchase a metre of believability, a gallon of trust, or a standard emotional engagement service contract? That’s exactly what the impact of bespoke cont...
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